| Course Name | Year | Term | Period | Faculty / Graduate School | All Instructors | Credits |
|---|---|---|---|---|---|---|
| 51582:[2025 Fall]Integrated Marketing (B) | 2025 | Fall | Tue1 | College Of Business Administration | ISHII RYUTA | 2 |
Campus
Class Venue
Language
Course Outline and Method
This course is a business major subject offered in English.
本科目は、学生が主体性を持って能動的に学修するアクティブ・ラーニング法を取っています。
This course follows a lecture style which mainly consists of a co-operative learning style in which students learn actively.
The course is designed to enable students to learn marketing concepts, frameworks, and theories in English. In the business world, companies make decisions about marketing, taking into account their own resources, customer preferences, competitor actions, and the surrounding environments. These decisions include a variety of factors such as segmentation, targeting, positioning, product design, pricing, distribution channels, communication, and sales promotion. In this course, students learn such "integrated" marketing strategies through business cases and deepen their knowledge of marketing concepts and theories by developing their own marketing plans. Additionally, students develop communication and presentation skills in English.
Student Attainment Objectives
・Understand about the theories and frameworks of marketing
・Develop the ability to analyze companies' marketing strategies
Recommended Preparatory Course
This course targets students who have a minimum TOEIC® L&R score of 550, TOEFL®-ITP score of 480, or TOEFL®-iBT score of 57.
Course Schedule
| Lecture/Instructor（When there are multiple instructors) | Theme |
|---|---|
| Keyword, References and Supplementary Information | |
| 1 | Class orientation and basic marketing |
What is marketing?
|
|
| 2 | Ice braking |
Lectures on actual business cases related to marketing strategies |
|
| 3-7 | Marketing debates and group discussion |
Discussion about topics related to marketing strategy |
|
| 8 | Business Case: Marketing strategy |
Lectures on actual business cases related to marketing management |
|
| 9-11 | Group discussion and preparation |
Discussion about the business case and preparation for a group presentation |
|
| 12-14 | Group presentation and individual report |
Presentation of a group project and write an individual report |
Class Format
第2回から第14回の授業は、対⾯で実施します。
担当者の出張や体調不良等により、授業スケジュールの記載とは異なり、メディアを活用した授業回が生じることがある。その場合は、manaba+Rを活用して事前にアナウンスを行います。
The first class will be conducted using media (video on demand) because the number of students registered is not fixed and the classroom may be crowded.
The 2nd through 14th classes will be held in-person.
Due to business trips or health issues of the instructor, there may be instances when media-based class will be held differently from those listed in the class schedule. In such cases, announcements will be made in advance via manaba+R.
Recommendations for Private Study
Students are required to study English academic materials before every class.
本科目では、グループごとのディスカッションを行い、グループプレゼンテーションの準備を行う必要があります。
Students are required to engage in group discussions and prepare group presentations
Grade Evaluation Method
| Kind | Percentage | Grading Criteria etc. |
|---|---|---|
| Final Examination (Written) | ||
| Report Examination (A report to be submitted by the unified deadline) |
||
| Exams and/or Reports other than those stated above, and Continuous Assessment (Evaluation of Everyday Performance in Class) |
100 | 1. Attendance (15%)
|
Grade Evaluation Method （Note）
An individual report will be assigned after each group presentation.
Advice to Students on Study and Research Methods
Textbooks
Textbooks （Frequency of Use, Note）
Reference Books
Reference Books （Frequency of Use, Note）
Web Pages for Reference
How to Communicate with the Instructor In and Out of Class(Including Instructor Contact Information)
Other Comments
URL:https://secure.ritsumei.ac.jp/students/pathways-future/course/curriculum.html/