授業科目名 年度 学期 開講曜日・時限 学部・研究科 全担当教員 単位数
33894:[2025 秋セメスター]英語ワークショップⅡ(EB) 2025 秋セメスター 水2 経済学部 KAWAMURA MICHELLE 2

キャンパス

BKC

授業施設

アドセミナリオ２０２号教室

授業で利用する言語

English

授業の概要と方法

Business strategies, communication, and research are vital skills in today's world for those entering complex business environments, both domestically and internationally. This course will explore four major business areas through the study of renowned Japanese corporations:
1. Global Marketing
2. Global Strategies
3. Global Luxury Brands from Japan
4. Global Business with Sustainable Development Goals
Students will engage with new cases, applying the case studies and business strategies learned. Students will brainstorm, collaborate, and conduct research to develop well-organized proposed solutions, culminating in a presentation. Active participation and collaboration are important. Your teacher will give you feedback on your classwork in class.

Preparation, including assigned readings and homework, is essential for this course. In addition to the textbook, other materials will be utilized to enhance learning. Assignments will be distributed via Manaba or in class.

受講生の到達目標

We will aim to achieve the following:

1. Understand the culture of business in global settings: Gain insights into how cultural differences impact business practices and strategies worldwide.
2. Analyze business strategies used in case studies to solve overseas operation challenges: Evaluate real-world examples to understand how companies navigate international business hurdles.
3. Learn business strategies, concepts, terminologies, and real examples: Develop a solid foundation in key business principles and their practical applications.
4. Study famous companies, their products, and problem-solving business strategies: Explore the success stories and strategies of renowned corporations.
5. Present organized problem-solving case scenarios through research, writing, and the use of business strategies learned in class: Demonstrate the ability to apply learned concepts to create and present comprehensive solutions.
6. Develop critical thinking and analytical skills: Encourage students to think critically about business problems and solutions.
7. Enhance communication and presentation skills: Focus on improving students' ability to effectively communicate their ideas and findings.
8. Foster teamwork and collaboration: Promote collaborative projects to build teamwork skills.

事前に履修しておくことが望まれる科目

授業スケジュール

授業回数/
担当教員（複数担当の場合） 		テーマ
キーワード・文献・補足事項等
Week 0

＋R授業

Manaba + R, information and worksheet

Week 1

Orientation

Class Introduction. Textbook Overview. Ice-Break activity.
Chapter 1 In class translation & Peer check

Week 2

Chapter 1

 Marketing Mix in Emerging Countries
Case study: Shiseido in Thailand

Week 3

Chapter 3

Exploring Global Business and Enhancing People's Sustainable Value
Case study: Muji

Week 4

Chapter 4

Globalization or Localization

Case study: Kao USA inc.

Case Project Given

Week 5

Case Project Activity

Group activity working on a new case using Marketing Mix and other Business strategies.

Week 6

Case Presentation I

Group presentation on Case Proposal

Week 7

Case Presentation II

Group Presentation on Case Proposal

Chapter 5 Using a New Guerrilla Marketing Strategy as a Challenger
Case Study: Coca-Cola Loas

Week 8

Chapter 7

Enhancing Internal Communication of a Global Company

Case Study: Honda Motor

Week 9

Chapter 8

Focusing strategy and Cost Leadership Strategy in Frozen Food Industry

Case study: Hatchando Vietnam

Week 10

Chapter 11

The Species that Survives is the One that is the Most Adaptable to Change
Case study: Tashiro Alloy Inc.

Week 11

Chapter 12

BOP Business Enhancing Sustainable Development Goals
Case study: Yamaha Motor's business in Indonesia and Africa

Case Project Given

Week 12

Case Project Activity: problem-Solving

Group activity working on a new case using business strategies.

Week 13

Presentation Problem-Solving Case II

Group Presentation

Week 14

Final Exam

Exam

授業実施形態

Classes will be held in class on campus.

授業外学習の指示

You are expected to come to each class prepared. Thorough preparation should make the in-class activities easier for everyone involved. You will be required to study at least 60 to 90 minutes before and after each class to be a successful student. For almost every class, you will have homework assignments due. Please be sure to do all the assigned tasks before we discuss them in class. If you have questions about anything, please come to class ready to ask your classmates or your instructor about them.

成績評価方法

種別 割合(%) 評価基準等
定期試験（筆記）

レポート試験
（統一締切日を締切とするレポート）

上記以外の試験・レポート、平常点評価
（日常的な授業における取組状況の評価）		 100

20% Class Participation
40% Quizzes
15% Presentation I
15% Presentation II
10% Final Exam

成績評価方法(備考)

受講および研究に関するアドバイス

Preparation before class is very important. Preparation means to complete your assignments and read ahead for better understanding in class.

教科書

書名 著者 出版社 ISBNコード 備考
Global Business Case Studies Yasuo Nakatani & Ryan Smithers Seibido 978-4-7919-7266-1

教科書(使用頻度、その他補足)

参考書

参考書(使用頻度、その他補足)

参考になるwwwページ

授業内外における学生・教員間のコミュニケーションの方法

コミュニケーションペーパー,manaba+R,学生との直接対話

備考

This is a class for intermediate and above level students. Or you have to study extra hard to understand this course.
【科目ナンバリング・カリキュラムマップはこちらから/Click here to see the Curriculum-Map and Course-Numbering】
URL:https://secure.ritsumei.ac.jp/students/pathways-future/course/curriculum.html/