Course Name Year Term Period Faculty / Graduate School All Instructors Credits
33894:[2025 Fall]English Workshop Ⅱ (EB) 2025 Fall Wed2 College　Of　Economics KAWAMURA MICHELLE 2

Campus

BKC

Class Venue

Ad-seminario202

Language

English

Course Outline and Method

Business strategies, communication, and research are vital skills in today's world for those entering complex business environments, both domestically and internationally. This course will explore four major business areas through the study of renowned Japanese corporations:
1. Global Marketing
2. Global Strategies
3. Global Luxury Brands from Japan
4. Global Business with Sustainable Development Goals
Students will engage with new cases, applying the case studies and business strategies learned. Students will brainstorm, collaborate, and conduct research to develop well-organized proposed solutions, culminating in a presentation. Active participation and collaboration are important. Your teacher will give you feedback on your classwork in class.

Preparation, including assigned readings and homework, is essential for this course. In addition to the textbook, other materials will be utilized to enhance learning. Assignments will be distributed via Manaba or in class.

Student Attainment Objectives

We will aim to achieve the following:

1. Understand the culture of business in global settings: Gain insights into how cultural differences impact business practices and strategies worldwide.
2. Analyze business strategies used in case studies to solve overseas operation challenges: Evaluate real-world examples to understand how companies navigate international business hurdles.
3. Learn business strategies, concepts, terminologies, and real examples: Develop a solid foundation in key business principles and their practical applications.
4. Study famous companies, their products, and problem-solving business strategies: Explore the success stories and strategies of renowned corporations.
5. Present organized problem-solving case scenarios through research, writing, and the use of business strategies learned in class: Demonstrate the ability to apply learned concepts to create and present comprehensive solutions.
6. Develop critical thinking and analytical skills: Encourage students to think critically about business problems and solutions.
7. Enhance communication and presentation skills: Focus on improving students' ability to effectively communicate their ideas and findings.
8. Foster teamwork and collaboration: Promote collaborative projects to build teamwork skills.

Recommended Preparatory Course

Course Schedule

Lecture/Instructor（When there are multiple instructors) Theme
Keyword, References and Supplementary Information
Week 0

＋R授業

Manaba + R, information and worksheet

Week 1

Orientation

Class Introduction. Textbook Overview. Ice-Break activity.
Chapter 1 In class translation & Peer check

Week 2

Chapter 1

 Marketing Mix in Emerging Countries
Case study: Shiseido in Thailand

Week 3

Chapter 3

Exploring Global Business and Enhancing People's Sustainable Value
Case study: Muji

Week 4

Chapter 4

Globalization or Localization

Case study: Kao USA inc.

Case Project Given

Week 5

Case Project Activity

Group activity working on a new case using Marketing Mix and other Business strategies.

Week 6

Case Presentation I

Group presentation on Case Proposal

Week 7

Case Presentation II

Group Presentation on Case Proposal

Chapter 5 Using a New Guerrilla Marketing Strategy as a Challenger
Case Study: Coca-Cola Loas

Week 8

Chapter 7

Enhancing Internal Communication of a Global Company

Case Study: Honda Motor

Week 9

Chapter 8

Focusing strategy and Cost Leadership Strategy in Frozen Food Industry

Case study: Hatchando Vietnam

Week 10

Chapter 11

The Species that Survives is the One that is the Most Adaptable to Change
Case study: Tashiro Alloy Inc.

Week 11

Chapter 12

BOP Business Enhancing Sustainable Development Goals
Case study: Yamaha Motor's business in Indonesia and Africa

Case Project Given

Week 12

Case Project Activity: problem-Solving

Group activity working on a new case using business strategies.

Week 13

Presentation Problem-Solving Case II

Group Presentation

Week 14

Final Exam

Exam

Class Format

Classes will be held in class on campus.

Recommendations for Private Study

You are expected to come to each class prepared. Thorough preparation should make the in-class activities easier for everyone involved. You will be required to study at least 60 to 90 minutes before and after each class to be a successful student. For almost every class, you will have homework assignments due. Please be sure to do all the assigned tasks before we discuss them in class. If you have questions about anything, please come to class ready to ask your classmates or your instructor about them.

Grade Evaluation Method

Kind Percentage Grading Criteria etc.
Final Examination (Written)

Report Examination
(A report to be submitted by the unified deadline)

Exams and/or Reports other than those stated above, and Continuous Assessment　
(Evaluation of Everyday Performance in Class)		 100

20% Class Participation
40% Quizzes
15% Presentation I
15% Presentation II
10% Final Exam

Grade Evaluation Method （Note）

Advice to Students on Study and Research Methods

Preparation before class is very important. Preparation means to complete your assignments and read ahead for better understanding in class.

Textbooks

Title Author Publisher ISBN Code Comment
Global Business Case Studies Yasuo Nakatani & Ryan Smithers Seibido 978-4-7919-7266-1

Textbooks （Frequency of Use, Note）

Reference Books

Reference Books （Frequency of Use, Note）

Web Pages for Reference

How to Communicate with the Instructor In and Out of Class(Including Instructor Contact Information)

Communication Paper,Learning Management System （manaba+R）,Talk with Students

Other Comments

This is a class for intermediate and above level students. Or you have to study extra hard to understand this course.
【科目ナンバリング・カリキュラムマップはこちらから/Click here to see the Curriculum-Map and Course-Numbering】
URL:https://secure.ritsumei.ac.jp/students/pathways-future/course/curriculum.html/