授業科目名 年度 学期 開講曜日・時限 学部・研究科 全担当教員 単位数
52616:[2025 春セメスター]英語実習1(A) 2025 春セメスター 月4 経営学部 田中 幹大 1

キャンパス

OIC

授業施設

AC433セミナールーム

授業で利用する言語

English / Japanese

授業の概要と方法

This course is designed to help students build on the English skills acquired in their previous classes, and develop vocabulary and reading strategies that will help them read standard texts quickly and accurately. In this class, students will read English texts about ambitious companies with unique management philosophies and work on various exercises to improve their comprehension.
Throughout the semester, students will receive feedback on in-class activities and assignments from the instructor in order to develop their abilities.
【＋R授業】詳細はmanaba+Rを参照（第1回で実施予定）

受講生の到達目標

・to acquire basic business terms
・to be able to read and comprehend business articles
・to listen to and understand business conversations

事前に履修しておくことが望まれる科目

授業スケジュール

授業回数/
担当教員（複数担当の場合） 		テーマ
キーワード・文献・補足事項等
1

Introduction

Warm-up Activities

2

Case 1 Initiating World's Biggest Joint Marketing Project

Intel

3

Case 2 Creating Value and Making a Difference

Coca Cola Japan

4

Case 3 Enhancing Luxury Brand Identity

Chanel <Media-based class, i.e., via Zoom>

5

Case 4 Changing a Big Company with Management of Technology

Sapporo

6

Case 5 Reviving a Leading Brand

Ryouhin Keikaku

7

Case 6 Negotiating with Headquarters

Intel

8

Case 7 Making a Challenging Business Profitable

JR Kyushu <Media-based class, i.e., via Zoom>

9

Case 8 Becoming a Representative Corporate Citizen in China

Shiseido

10

Case 9 Developing New Business in Emerging Markets

Toshiba

11

Case 10 D-centralizing Marketing Strategies

Intel

12

Case 11 Competing with Big Companies by Establishing a Regional Brand

Meigetsudo

13

Case 12 Sustaining Brand Identity and Global Business Strategies

Ryouhin Keikaku

14

Case 13 Enhancing Global Brand Communication

Shiseido

授業実施形態

Two class sessions will be delivered via media-based lessons in the semester.

授業外学習の指示

・Prior to each class, you should prepare according to your instructor's guidance. Please confirm with your instructor what you should study each week. After each class, you should review the material covered in class and do any homework set by your instructor.
・Students should do all assignments to the best of their ability and complete them to the deadlines set by their instructor.
・Students must be prepared to spend approximately three hours for study outside of class.
・All assignments given as homework must be prepared before the next class.
・If you miss a class, you are responsible for finding out what happened in class and homework. Ask your classmates and/or your instructor.

成績評価方法

種別 割合(%) 評価基準等
定期試験（筆記） 0

レポート試験
（統一締切日を締切とするレポート）		 0

上記以外の試験・レポート、平常点評価
（日常的な授業における取組状況の評価）		 100

Active Participation (20%); Quizzes and assignments (80%)

成績評価方法(備考)

成績評価の条件として、学期ごとに10回以上の出席が必要です。

受講および研究に関するアドバイス

教科書

書名 著者 出版社 ISBNコード 備考
Global Leadership Yasuo Nakatani & Ryan Smithers Kinseido 978-4-7647-4001-3

教科書(使用頻度、その他補足)

Please make sure you purchase the designated textbook and bring it every week since you will not be able to complete the course without it.

参考書

参考書(使用頻度、その他補足)

参考になるwwwページ

授業内外における学生・教員間のコミュニケーションの方法

manaba+R,学生との直接対話

備考

【科目ナンバリング・カリキュラムマップはこちらから/Click here to see the Curriculum-Map and Course-Numbering】
URL:https://secure.ritsumei.ac.jp/students/pathways-future/course/curriculum.html/