Course Name Year Term Period Faculty / Graduate School All Instructors Credits
52616:[2025 Spring]English for Business Studies 1 (A) 2025 Spring Mon4 College　Of　Business　Administration TANAKA MIKIHIRO 1

Campus

OIC

Class Venue

AC433

Language

English / Japanese

Course Outline and Method

This course is designed to help students build on the English skills acquired in their previous classes, and develop vocabulary and reading strategies that will help them read standard texts quickly and accurately. In this class, students will read English texts about ambitious companies with unique management philosophies and work on various exercises to improve their comprehension.
Throughout the semester, students will receive feedback on in-class activities and assignments from the instructor in order to develop their abilities.
【＋R授業】詳細はmanaba+Rを参照（第1回で実施予定）

Student Attainment Objectives

・to acquire basic business terms
・to be able to read and comprehend business articles
・to listen to and understand business conversations

Recommended Preparatory Course

Course Schedule

Lecture/Instructor（When there are multiple instructors) Theme
Keyword, References and Supplementary Information
1

Introduction

Warm-up Activities

2

Case 1 Initiating World's Biggest Joint Marketing Project

Intel

3

Case 2 Creating Value and Making a Difference

Coca Cola Japan

4

Case 3 Enhancing Luxury Brand Identity

Chanel <Media-based class, i.e., via Zoom>

5

Case 4 Changing a Big Company with Management of Technology

Sapporo

6

Case 5 Reviving a Leading Brand

Ryouhin Keikaku

7

Case 6 Negotiating with Headquarters

Intel

8

Case 7 Making a Challenging Business Profitable

JR Kyushu <Media-based class, i.e., via Zoom>

9

Case 8 Becoming a Representative Corporate Citizen in China

Shiseido

10

Case 9 Developing New Business in Emerging Markets

Toshiba

11

Case 10 D-centralizing Marketing Strategies

Intel

12

Case 11 Competing with Big Companies by Establishing a Regional Brand

Meigetsudo

13

Case 12 Sustaining Brand Identity and Global Business Strategies

Ryouhin Keikaku

14

Case 13 Enhancing Global Brand Communication

Shiseido

Class Format

Two class sessions will be delivered via media-based lessons in the semester.

Recommendations for Private Study

・Prior to each class, you should prepare according to your instructor's guidance. Please confirm with your instructor what you should study each week. After each class, you should review the material covered in class and do any homework set by your instructor.
・Students should do all assignments to the best of their ability and complete them to the deadlines set by their instructor.
・Students must be prepared to spend approximately three hours for study outside of class.
・All assignments given as homework must be prepared before the next class.
・If you miss a class, you are responsible for finding out what happened in class and homework. Ask your classmates and/or your instructor.

Grade Evaluation Method

Kind Percentage Grading Criteria etc.
Final Examination (Written) 0

Report Examination
(A report to be submitted by the unified deadline)		 0

Exams and/or Reports other than those stated above, and Continuous Assessment　
(Evaluation of Everyday Performance in Class)		 100

Active Participation (20%); Quizzes and assignments (80%)

Grade Evaluation Method （Note）

成績評価の条件として、学期ごとに10回以上の出席が必要です。

Advice to Students on Study and Research Methods

Textbooks

Title Author Publisher ISBN Code Comment
Global Leadership Yasuo Nakatani & Ryan Smithers Kinseido 978-4-7647-4001-3

Textbooks （Frequency of Use, Note）

Please make sure you purchase the designated textbook and bring it every week since you will not be able to complete the course without it.

Reference Books

Reference Books （Frequency of Use, Note）

Web Pages for Reference

How to Communicate with the Instructor In and Out of Class(Including Instructor Contact Information)

Learning Management System （manaba+R）,Talk with Students

Other Comments

【科目ナンバリング・カリキュラムマップはこちらから/Click here to see the Curriculum-Map and Course-Numbering】
URL:https://secure.ritsumei.ac.jp/students/pathways-future/course/curriculum.html/