立命館大学シラバス

授業科目名	年度	学期	開講曜日・時限	学部・研究科	全担当教員	単位数
50348:Integrated Marketing (B)	2024	秋セメスター	火1	経営学部	金昌柱	2

キャンパス

OIC

授業施設

AC337セミナールーム

授業で利用する言語

英語

授業の概要と方法

This course is a business major subject offered in English. This course is designed to acquaint students with marketing and to present how marketing theory is used by companies to create customer value, develop sustainable competitive advantage, and to fulfil their strategic mission and objectives.
Specifically, in this course, we will learn more about marketing in English from select marketing strategies used by various global companies. This course covers how companies examine customer values, design their products, market through various channels, and how they communicate with customers. Based on the foundational principles of marketing we learned in the first year, this course aims to develop our knowledge of marketing mix and offer more practical strategies that can be utilized in your future career. Additionally, while enjoying learning this course, you will also practice your English skills. All lessons and workshops will be done in English. Our teaching assistants will support you if you have trouble with your understanding.
This course follows both a lecture style which mainly consists of lectures by a teacher and a cooperative learning style in which students learn actively. To increase students’ active participation and anticipate their application of marketing principles, we will have a group-based presentation with respect to “the crucial role of store managers in retail firms’ sustainable growth”.

受講生の到達目標

Students who successfully participate this course will:
1)Be able to define and demonstrate key concepts, issues and terms of marketing
2)Be able to relate both domestic and global companies practices to the field of marketing
3)Be able to apply strategic marketing principle in analyzing and solving marketing
problem
4)Be able to develop a marketing project for a proposed task
5)Be able to present an oral presentation on your project

事前に履修しておくことが望まれる科目

Not specially required. However, as the policy of our college, this course targets students who have a minimum TOEIC® L&R score of 550, TOEFL®-ITP score of 480, or TOEFL®-iBT score of 57.

授業スケジュール

授業回数/ 担当教員（複数担当の場合）	テーマ
授業回数/ 担当教員（複数担当の場合）	キーワード・文献・補足事項等
1	Class orientation and marketing key concepts
1	course overview, marketing definition, role of marketing in firm and society, marketing mix, a case study *The first class will be held using multimedia tools (i.e., live-streamed)*
2	Understanding consumers in B2B and B2C
2	consumer decision process, factors that influence consumer behavior, organizational decision process, a case study
3	Developing marketing strategy
3	crafting a strategy, segmentation, targeting, positioning, a case study
4	Special Event - Interactive Discussion Forum
4	A special event focusing on enhancing cross-cultural communication and understanding, featuring collaborative discussions with international students.
5	Product
5	product concept & characteristics, product life cycle, new product development, a case study
6	quiz test① & group discussions①
6	a quiz test for key words raised during lecture 5~6; group discussions for a group project
7	Brand and pricing
7	brand concept, brand loyalty, cost structure, break-even point, pricing strategies, a case study
8	Distribution and retailing
8	distribution & place, marketing channel, wholesaler, retailer, retail types, retail mix, a case study
9	Communication and globalization
9	communication goal, communication mix, advertising, public relation, sales promotion, social media, integrated marketing communication, marketing in a global world, a case study
10	quiz test② & group discussions②
10	a quiz test for key words raised during lecture 8~9; group discussions for a group project
11	Group discussions③
11	group discussions for a group project
12	Group discussions④
12	group discussions for a group project
13-15	Group presentations①～③
13-15	marketing & strategy, consumer/organization behavior, communication, brand, retailer, store manager, frontline employee, human resource management, creativity & innovation, performance

授業実施形態

All classes will be held in person.

授業外学習の指示

Students are expected to have group-based discussion to work on the project.

成績評価方法

種別	割合(%)	評価基準等
定期試験（筆記）	0
レポート試験（統一締切日を締切とするレポート）	0
上記以外の試験・レポート、平常点評価（日常的な授業における取組状況の評価）	100	1. Group activities(60%) . 1)oral presentation on the project(40%) 2)the written report of oral presentation(20%): The written report must be submitted by the last lecture of 15th through manaba+R system 2. Quiz test(40%) we will have three quiz tests in the 4th, 7th, and 10th class.

成績評価方法(備考)

As for group activities, the final grade for each student is primarily contingent on each student' individual contributions to group activities and performance.

受講および研究に関するアドバイス

Students are expected to actively participate in class and complete project on time.

教科書

教科書(使用頻度、その他補足)

I will suggest appropriate a textbook and references when necessary. The handout will be prepared for students in every class.

参考書

参考書(使用頻度、その他補足)

I will suggest appropriate a textbook and references when necessary.

参考になるwwwページ

Nothing special. I will suggest appropriate a textbook and references when necessary.

授業内外における学生・教員間のコミュニケーションの方法

学生との直接対話

備考

One of our class sessions will be transformed into a special event designed to foster communication and engagement within the EMI course. This event will take place during what would normally be our fourth class session, but the exact timing is flexible and may vary each semester. Attendance is required. Those unable to participate will need to complete an alternative assignment.
During this session, we will step away from the traditional classroom setting and engage in a dynamic exchange of ideas related to Integrated Marketing, Corporate Accounting, and International Business with international students. While the discussions will be business-focused, the primary aim is to encourage lively exchanges and enhance motivation to participate actively in the EMI course.
Refreshments will be provided to complement the experience. Further details, including the specific date and logistics, will be communicated at the start of the term.

【科目ナンバリング・カリキュラムマップはこちらから/Click here to see the Curriculum-Map and Course-Numbering】
URL：https://www.ritsumei.ac.jp/students/pathways-future/course/curriculum.html/