Course Name Year Term Period Faculty / Graduate School All Instructors Credits
50348:Integrated Marketing (B) 2024 Fall Tue1 College　Of　Business　Administration KIM CHANGJU 2

Campus

OIC

Class Venue

AC337

Language

English

Course Outline and Method

 This course is a business major subject offered in English. This course is designed to acquaint students with marketing and to present how marketing theory is used by companies to create customer value, develop sustainable competitive advantage, and to fulfil their strategic mission and objectives.
 Specifically, in this course, we will learn more about marketing in English from select marketing strategies used by various global companies. This course covers how companies examine customer values, design their products, market through various channels, and how they communicate with customers. Based on the foundational principles of marketing we learned in the first year, this course aims to develop our knowledge of marketing mix and offer more practical strategies that can be utilized in your future career. Additionally, while enjoying learning this course, you will also practice your English skills. All lessons and workshops will be done in English. Our teaching assistants will support you if you have trouble with your understanding.
 This course follows both a lecture style which mainly consists of lectures by a teacher and a cooperative learning style in which students learn actively. To increase students’ active participation and anticipate their application of marketing principles, we will have a group-based presentation with respect to “the crucial role of store managers in retail firms’ sustainable growth”.

Student Attainment Objectives

Students who successfully participate this course will:
 1)Be able to define and demonstrate key concepts, issues and terms of marketing
 2)Be able to relate both domestic and global companies practices to the field of marketing
 3)Be able to apply strategic marketing principle in analyzing and solving marketing
     problem
 4)Be able to develop a marketing project for a proposed task
 5)Be able to present an oral presentation on your project

Recommended Preparatory Course

Not specially required. However, as the policy of our college, this course targets students who have a minimum TOEIC® L&R score of 550, TOEFL®-ITP score of 480, or TOEFL®-iBT score of 57.

Course Schedule

Lecture/Instructor（When there are multiple instructors) Theme
Keyword, References and Supplementary Information
1

Class orientation and marketing key concepts

course overview, marketing definition, role of marketing in firm and society, marketing mix, a case study
***The first class will be held using multimedia tools (i.e., live-streamed)***

2

Understanding consumers in B2B and B2C

consumer decision process, factors that influence consumer behavior, organizational decision process, a case study

3

Developing marketing strategy

crafting a strategy, segmentation, targeting, positioning, a case study

4

Special Event - Interactive Discussion Forum

  A special event focusing on enhancing cross-cultural communication and understanding, featuring collaborative discussions with international students.

5

Product

product concept & characteristics, product life cycle, new product development, a case study

6

quiz test① & group discussions①

a quiz test for key words raised during lecture 5~6; group discussions for a group project

7

Brand and pricing

brand concept, brand loyalty, cost structure, break-even point, pricing strategies, a case study

8

Distribution and retailing

distribution & place, marketing channel, wholesaler, retailer, retail types, retail mix, a case study

9

Communication and globalization

communication goal, communication mix, advertising, public relation, sales promotion, social media, integrated marketing communication, marketing in a global world, a case study

10

quiz test② & group discussions②

a quiz test for key words raised during lecture 8~9; group discussions for a group project

11

Group discussions③

group discussions for a group project

12

Group discussions④

group discussions for a group project

13-15

Group presentations①～③

marketing & strategy, consumer/organization behavior, communication, brand, retailer, store manager, frontline employee, human resource management, creativity & innovation, performance

Class Format

All classes will be held in person.

Recommendations for Private Study

Students are expected to have group-based discussion to work on the project.

Grade Evaluation Method

Kind Percentage Grading Criteria etc.
Final Examination (Written) 0

Report Examination
(A report to be submitted by the unified deadline)		 0

Exams and/or Reports other than those stated above, and Continuous Assessment　
(Evaluation of Everyday Performance in Class)		 100

1. Group activities(60%) .
1)oral presentation on the project(40%)
2)the written report of oral presentation(20%): The written report must be submitted by the last lecture of 15th through manaba+R system

2. Quiz test(40%)
we will have three quiz tests in the 4th, 7th, and 10th class.

Grade Evaluation Method （Note）

As for group activities, the final grade for each student is primarily contingent on each student' individual contributions to group activities and performance.

Advice to Students on Study and Research Methods

Students are expected to actively participate in class and complete project on time.

Textbooks

Textbooks （Frequency of Use, Note）

 I will suggest appropriate a textbook and references when necessary. The handout will be prepared for students in every class.

Reference Books

Reference Books （Frequency of Use, Note）

I will suggest appropriate a textbook and references when necessary.

Web Pages for Reference

Nothing special. I will suggest appropriate a textbook and references when necessary.

How to Communicate with the Instructor In and Out of Class(Including Instructor Contact Information)

Talk with Students

Other Comments

 One of our class sessions will be transformed into a special event designed to foster communication and engagement within the EMI course. This event will take place during what would normally be our fourth class session, but the exact timing is flexible and may vary each semester. Attendance is required. Those unable to participate will need to complete an alternative assignment.
 During this session, we will step away from the traditional classroom setting and engage in a dynamic exchange of ideas related to Integrated Marketing, Corporate Accounting, and International Business with international students. While the discussions will be business-focused, the primary aim is to encourage lively exchanges and enhance motivation to participate actively in the EMI course.
 Refreshments will be provided to complement the experience. Further details, including the specific date and logistics, will be communicated at the start of the term.
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URL：https://www.ritsumei.ac.jp/students/pathways-future/course/curriculum.html/