Course Name Year Term Period Faculty / Graduate School All Instructors Credits
51569:[2025 Spring]Strategic Marketing (B) 2025 Spring Mon4 College　Of　Business　Administration TERASAKI SHINICHIRO 2

Campus

OIC

Class Venue

AC434

Language

English

Course Outline and Method

This course explores the basics of strategic marketing to create competitive advantage, following Kotler and Armstrong (2014)’s marketing management functions such as analysis (micro and macro environment), planning (STP), implementation (4Ps) and control (evaluate the results and take corrective action). In addition to a series of lectures, each group needs to analyze business cases to apply strategic marketing frameworks to actual marketing challenges. For each case, students are required to make group-based presentation materials, and submit it through manaba R.

Student Attainment Objectives

On successful completion of this course, students will be able to
1) understand key concepts, issues and terms of strategic marketing.
2) relate practices of actual companies to the field of strategic marketing.
3) apply strategic marketing basics in analyzing and solving marketing problems.
4) develop a marketing project for a proposed task.
5) present your idea logically and effectively.

Recommended Preparatory Course

This course targets students who have a minimum TOEFL®-ITP score of 520, TOEFL®-iBT score of 68 or TOEIC® score of 620 or equivalent.

Course Schedule

Lecture/Instructor（When there are multiple instructors) Theme
Keyword, References and Supplementary Information
1 [live-streamed only]

Orientation and Introduction to Strategic Marketing

Course Overview, Defining Marketing, Customer & Marketplace Concepts
note) Session 1 will be held only by live-streamed class. In terms of +R lecture, refer to manaba+R for details.

2

Marketing Management

Analysis, Planning, Implementation, Control

3

Understanding the Marketplace and Customers

External and Internal Environment

4

Developing Marketing Strategies

Segmentation, Targeting, Positioning

5

Implementing Marketing Strategies

Product, Price, Place, Promotion, Brand

6

B to B marketing 1

Digital Transformation, AI, Service Dominant Logic

7

B to B marketing 2

Strategic Alliance, Mutual Learning

8

Case Study I

Analysis of actual strategic alliance

9

Case Study I

Case Discussion

10

Case Study I

Group Presentation

11

Case Study Ⅱ

Analysis of actual Digital Transformation strategies

12

Case Study Ⅱ

Case Discussion

13

Case Study Ⅱ

Case Presentation

14

Wrap up

Wrap up the all sessions.

Class Format

This class will be held face-to-face from the second session onwards, except for the first session. The first session will be an online lecture (live streaming).

Recommendations for Private Study

Preview and review the proposed section of the references.
Prepare for case discussions and oral presentations, refering to the related literature.

Grade Evaluation Method

Kind Percentage Grading Criteria etc.
Final Examination (Written) 0

Report Examination
(A report to be submitted by the unified deadline)		 0

Exams and/or Reports other than those stated above, and Continuous Assessment　
(Evaluation of Everyday Performance in Class)		 100

1. Group presentations 60%
2. Post-class reports 30%
3. Class participation 10%

Grade Evaluation Method （Note）

Advice to Students on Study and Research Methods

Active participation and successful project completion are expected. “Free-riders” of the project will be penalized.

Textbooks

Textbooks （Frequency of Use, Note）

Additional supplements could be delivered on demand.

Reference Books

Reference Books （Frequency of Use, Note）

Principles of Marketing series written by Philip Kotler and Gary Armstrong could help understand basics of Strategic Marketing.

Web Pages for Reference

How to Communicate with the Instructor In and Out of Class(Including Instructor Contact Information)

Other (Separate instructions will be provided)

Other Comments

【Assignments for returning students studying abroad (students whose "Study Abroad End Notification" was received between the start of spring semester classes and the end of April)】

Please check the contents of the classes you missed and study them by yourselves. The lecturer of this course has a practical experience in sales and marketing in global FMCG companies.
【留学帰国者（「留学終了届」が春学期授業開始日から4月末までに受理された学生）への課題】
出席できなかった授業回の授業内容を確認し、自学自習を行ってください。そのうえで、欠席1回について1つの課題が課されますので、それぞれA4用紙1枚以上にまとめて、5月末までに担当教員へ提出して下さい。課題については、担当教員に直接問い合わせてください。
【科目ナンバリング・カリキュラムマップはこちらから/Click here to see the Curriculum-Map and Course-Numbering】
URL:https://secure.ritsumei.ac.jp/students/pathways-future/course/curriculum.html/