Introduction: What is strategic management? What is international business?
【＋R- Jugyo】Please refer to manaba+R for details.

Students are introduced to the topic and receive an explanation as to what they are expected to do during the course. We review key concepts from strategic management and international business.

Multinational corporations and international strategy

Throughout the course, students will engage with lecture materials and selected case study discussions. Each lesson addresses a different problem related to international strategic management. In this core lesson, students will explore how effective strategy formulation is essential for achieving international success.

Entering foreign markets I

Students learn how to choose foreing markets for entry. We will look at cases of successful and unsuccessful entry and consider causes for failure and success.

Entering foreign markets II

Students learn about the scale of entry, entry types, and the process of entry.

Understanding customers, crafting a brand position

We look at strategy from a marketing perspective: how are customers different from the home country, how should STP be carried on differently, and what kind of tools managers can use to analyze overseas markets.

Global Marketing Trends / Test 1

We look at trends of global marketing.
Test conducted in Manaba+R

Localization vs. standardization

Students will learn about the dilemma of localization vs. standardization.

Understanding supply chains

Students will learn about the concept of supply chains, and what risks and strategic advantages they involve. Cost leadership strategy and learning advantages will be considered.

Innovation networks, ecosystems, clusters

Students will learn about the concept of clusters and ecosystems. They will learn about the idea that firms learn and cooperate in networks, and that certain locations can give benefits due to clustering.

Political, legal and environmental considerations

In this lessons, we will discuss how political, legal, and environmental constraints might influence international operations and talk about international organizations, trade agreements, tariffs and other barriers.

Utilizing joint ventures, alliances, and cross-border M&A

Effective collaboration is essential for successful strategy implementation, particularly in cross-border mergers, acquisitions, and alliances.

Troubleshooting: what to do when things don't go according to plan

In this lesson, we will examine cases where companies faced significant challenges and explore how they overcame them. We will also discuss common mistakes and typical solutions.

What skills do you need as a manager in charge of international strategic management?

We will discuss what students need for a successful career in international strategic management. Students will also have the opportunity to complete a few self-assessments to determine their suitability for the role.

Course overview / Test 2

Test conducted in Manaba+R

20% Attendance
30% Preparation and participation for case discussions
50% Tests (2)